In the retail business, where correctly interpreting customer feedback and responding to needs that change by the moment is the only measure of success that counts, the data gained from measurable research is a lifeline. Portu-Sunberg Marketing turns data into actionable information our customers and vendors can use to increase store
visits and drive product sales.
Our Market Research specialties include:
Leading consumer focus groups that delve into category
usage trends and shopping behaviors
Conducting in-store interviews to provide real-time data
for assessing shopping behaviors and quickly gaining reactions
to an in store set, including information about product
assortments and merchandising
Performing competitive reviews, by category or by season,
with a detailed comparative analysis of product assortments, merchandising and retail price points
